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Fig & Olive
From concept to completion we expanded a local brand across global locations.

PROJECT DETAILS
Fig & Olive restaurant was looking to strengthen its brand. With three restaurants in New York and new openings on the West coast, Fig & Olive’s exposure had increased three-fold. Its core message — Mediterranean cuisine and artisanal approach—needed to be translated across communications in a way that appeared down-to-earth and not over-marketed. Each restaurant had to stand on its own as well as be part of a larger offer. 

We began by developing a brand strategy and created a brand book that told the Fig & Olive story. Looking into its origins of the South of France, we created elements to tell the Fig & Olive story — messaging, clean design and enticing photography — all created a warm, inviting look and feel, and resonated with the interior architecture to create an overall consistent experience.

WHAT WE DID
Brand strategy 
Brand guidelines
Creative direction
Marketing communications
Menu design
Retail packaging
Social media
Web design
Writing


République
Inspired by Place de la République in Paris, we created a brand identity for this trendy, West Hollywood restaurant.

PROJECT DETAILS
République is an upscale, popular restaurant in West Hollywood, owned by one of Los Angeles’ top chefs, Walter Manzke and his partner and top pastry chef, Margarita Manzke. Located in the historic structure that was built for Charlie Chaplin in 1928, and which later housed the legendary Mark Peel and Nancy Silverton restaurant Campanile, Manzke opened the 10,000 square foot space in 2014; the concept being “French bistronomy meets West coast cuisine”. The free-flowing space offers an all day experience—a patisserie to communal and private dining, to an evening bar menu. 

Manzke was seeking a brand identity to be applied across the entire customer journey. Inspired by Place de la République in Paris, and taking into account the history of the space, we created the brand identity and managed its implementation across menus, clothing, packaging, social media and signage. In addition, we incorporated the colors, textures and materials of the interior space into the brand identity system.

WHAT WE DID
Brand identity
Brand guidelines
Interior design consultation
Menu design
Retail packaging
Signage


Modern Crafted
We designed a functional and beautiful ecommerce site that tells a story of craftsmanship.

PROJECT DETAILS
Modern Crafted is an innovative, sustainable furniture design company based in Minneapolis. Their purpose is to craft furniture and useful objects for fun, healthy, sustainable and productivity minded people. Every item they design has a story to tell. Our challenge was to design an ecommerce site that is functional, expands the brand identity, and also tells a story of each unique piece.

WHAT WE DID
Ecommerce design
Website design
Responsive mobile design


212 Brewing Company
A brand strategy and visual identity was created for this New York start-up that continues to thrive.

PROJECT DETAILS
We worked with an entrepreneur who had a vision of a creating a New York craft beer called “212”; he was looking for a full brand identity system for this start-up company. The name (which is the original telephone area code for Manhattan), inspired the brand to be all about New York—its history, architecture and culture. 

We created a brand identity that is a simple, contemporary, bold design. The typeface, Rockwell, is an American slab serif developed in the 1930s that resembles the typeface used by The New York Times.

Bottle labels use images of New York; the designs stand out individually and work together as a family of beers under the 212 name. We also created a website, glassware, tap handle, clothing, business cards, packaging and directed a multi-location photo shoot.

212 Flat Iron Ale is available on tap across various hotels and restaurants in New York City, and in Yankee Stadium.

WHAT WE DID
Brand identity
Brand strategy
Creative direction
Marketing communications
Packaging design
Photography
Social media strategy
Web design
Writing


Utmost
We created an identity for a nutrition and wellness brand, with a vision to help people lead healthy lifestyles.

PROJECT DETAILS
Utmost is a start-up that is focused on helping people make smarter, more informed choices around their personal health, with an eye toward creating sustainable practices and routines that lead to better overall wellness. A key aspect of Utmost is to educate people and organizations on how smart decisions around personal health also positively impact the health of the planet. The founder was seeking a brand identity that could translate across all communications; mainly for digital and a mobile app.

A brand identity was created that emphasizes connecting, energy and forward thinking. The identity was applied to the design of a mobile app, website, business card and marketing collateral. Brand guidelines were also delivered to describe the color palette, typefaces, gradients, photography style and patterns.

WHAT WE DID
Brand identity
Brand guidelines
Marketing communications
Mobile app design concept
Social media design
Web design concept


Tarantino’s
We designed the interiors for this popular restaurant and bar to attract new customers and stay competitive.

PROJECT DETAILS
A popular restaurant in Westport, CT was seeking a new design of its interiors to attract commuters from NYC; maintain local clientele and compete with a Mario Batali restaurant opening nearby. The owners had a passion for their Italian American heritage and a nostalgia for the “old country.” To create a contemporary yet nostalgic feeling, we used a retro, 1960s color palette of reds, purples and pale blues. Black & white photos of 1960s Italian and American film stars were hung on the walls; retro style mirrors; low lighting; dark ceilings; and white marble were used to create a dramatic atmosphere and add a nightlife appeal to the dining room and bar.

The restaurant has an incredible following and doubled its business in one year.

WHAT WE DID
Interior design
Project management


Hoxton Gin
A name, brand identity and packaging were developed for this London gin. Today, the gin continues to fly off the shelves.

PROJECT DETAILS
Hoxton Gin was created by Gerry Calabrese, London’s celebrated mixologist and owner of The Hoxton Pony, a popular club in London's East End. Having worked with Calabrese on promotional materials for The Hoxton Pony, we were commissioned to create a brand identity and packaging design for the new gin.

Before starting any design work, we took a step back and questioned the working name, “Gerry’s Gin”. The name wasn’t speaking to the hip, sophisticated target market. To align with the London club and the area, we proposed “Hoxton Gin”. The name was embraced and we then developed the brand identity to also align with the Hoxton Pony’s look and feel. The packaging design used bold graphics and a bright yellow accent color to emphasize the zesty grapefruit and coconut ingredients.

Hoxton Gin continues to be popular across the UK and Europe.

WHAT WE DID
Brand identity
Naming
Packaging design


Café Silvium
We designed the interiors for a popular, local restaurant that transformed the customer experience; doubling business within one year.

PROJECT DETAILS
A popular, local restaurant in Stamford, CT was seeking a renovation and interior design of its space. Its outdated interiors no longer stood the test of time or gave justice to its reputable menu. The owners were seeking a fresh, contemporary and warm look to give the feeling of a comfortable trattoria to attract new customers while retaining current clientele.

Warmer colors, wood flooring and new furnishings were used with the striking contrast of a dark ceiling. The wall between the porch and dining room was opened up to create a continuous flow of the space. To create a wine bar/trattoria feeling, wooden wine crates were used for the front façade of the bar and the crates line one wall with wine bottles. Original photographs and objects from the owners’ native Italian town were organized to be thoughtfully displayed throughout the space to show their history. 

We also designed the restaurant’s website to communicate the experience of the new space. 

The restaurant has an incredible following and doubled its business in one year and has won awards for Fairfield County’s best Italian restaurant.

WHAT WE DID
Interior design
Photography
Project management
Web design