We’re a strategic branding and design consultancy. We create integrated communications and multi-faceted experiences for hospitality and service-led businesses.
We are a team of few, with the experience of many who know how to design brands with successful results. Combined, we have more than 20 years of experience working on brands in Europe and the US, with a passion of travel, appreciation of different cultures and expertise in design.
We work one-on-one with you to understand your business objectives and vision, translating this into a compelling brand story, curated to create meaningful experiences for your customers.
The difference is in the details.
Naming + messaging
Social media strategy
Digital + web
Events + exhibits
Marketing + collateral
Hi there! I’m Karin Loglisci, Principal and Creative Director of CreativeTable. With a passion for design, hospitality and service industries, and working with people, I started my business 9 years ago with a vision of creating brands that not only can be seen, but fully experienced; encouraging people to connect and collaborate. I work with clients all over the world and have built partnerships with talented, creative professionals who often work with me to deliver the best brand solutions and design experiences for our clients.
I began my “career” in branding and design at age four, when I was asked to do a drawing of my pre-school. The school had a very tall tower that was emphasized in my drawing, and a very long name. Rather than trying to fit the name onto the too-small piece of paper, I re-named it “Tower School”. The teachers and parents loved the name and it stuck… I was destined to go into branding!
From that day until as long as I can remember, I was always creating art. I studied art in high school and then went on to Carnegie-Mellon to major in fine arts. I was encouraged by my uncle who was a creative director, to take up design. I came to love design and the problem solving that came with it. At the same time, the other half of my family were restaurant owners. I loved watching my dad run the restaurant and be the star of the show—everyone knew him and he got to have fun at work! My dad’s job was about pleasing people—not so different from the purpose of design. Little did I know then how this exposure to my family’s restaurant and customer service would inform my career choices and lead me to do my most creative and fulfilling work. But I had some world traveling and experience building to do first!
I landed my first job in New York City at Siegel + Gale, a world-renowned branding agency where I learned how to be a designer in “real-world” situations. In the early 2000’s, after completing a Masters in Design Management at Pratt, I moved to London to work at MetaDesign, a hot, design agency that was attracting top clients and designers. It was here that I learned how to think as a strategic designer and manage client accounts.
In 2008, after living in London for nearly 10 years and having the opportunity to work for Futurebrand and Fitch Design, I was laid off during the financial crash and decided it was now time to go out on my own. I took this as a sign to move back to the US and started getting small project work which began to build; this encouraged me to start my own business, merging my skills and passion for design with my love and interest of hospitality and service-led businesses.
At the same time, I also completed a 2-year course at The Interior Design School in London, to build my credentials. My ambition was to combine interior design with graphics and branding.
Once I was back in the US, I was hired by Fig & Olive where I had the opportunity to work on the entire branded experience, from the logo, to the website, to the interiors. Since then I also had the opportunity to work with République LA, 212 Brewing Company, several restaurants in NY and CT, professional services firms including White & Case and Dentons, and retail clients including Nokia and Molton Brown.
I’m still growing my business and am constantly challenged with rewarding opportunities. My goal is to do great work for great people and brands, and to design and build meaningful experiences that people can use, remember and enjoy.
Collaboration at its best
We are a small, talented team of creative professionals who work as a “collective.” We tailor each team to meet your specific project needs, bringing together some of the most seasoned professionals. This also allows us to be to cost effective while delivering high quality services. We not only work side-by-side with each other but also with you, integrating with your organization’s processes and leadership needs, and interacting with key stakeholders.
Digital Strategy, Web + Video
Joseph is a creative director and producer specializing in interactive design, video, web, events and curation. Joseph has over a decade of experience and his work expands across industries and locations.
Content Strategy + Writing
Chris is a digital strategist specializing in content, user experience design and branding. He has led digital marketing and content strategy programs for leading corporations and organizations from B2B, B2C, professional services, technology, and non-profit sectors. Chris has more than 20 years in both digital and traditional media, and can manage the big picture strategy to fine tuning the written word.
Brand Identity Design + Strategy
Tim is a visual communications professional with more than 20 years of experience in strategic branding and design across industries. His expertise extends to design management, creative direction, new business development, team leadership and operations.
Bridget is an award-winning photographer who specializes in food, products and travel.
Graphic Design + Illustration
Graydon is a talented graphic designer and illustrator who brings a fresh approach to his work, especially brand identity. He has worked with Built in Los Angeles and is a recent graduate from Pratt.
Social Media Strategy
Cheryl has over a decade of experience working with B2B, B2C and personal brand management. Her knowledge of marketing, technology and account management allows her to take a holistic approach to every social media project big and small. Besides social media, Cheryl has worked on client pitches, marketing campaigns and managing projects.
Annabelle is highly talented designer, specializing in transforming interior spaces. She has a Masters in Interior Design from Parsons and a background in Design Management. She has several years experience working with clients and design agencies in Europe and the US, including Vitra, Laufen and AvRoKo.