Utmost is an early stage start-up that is focused on helping people make smarter, more informed choices around their personal health, with an eye toward creating sustainable practices and routines that lead to better overall wellness.
A key aspect of Utmost is to educate people and
organizations on how smart decisions around personal health also positively impact the health of the planet.
Ultimately, Utmost is the nexus of a community of like-minded people living in a sustainable and healthy way.
A brand identity was created that emphasizes connecting, energy and forward thinking. The identity was applied to the design of a mobile app, website, business card and marketing collateral. Brand guidelines were also delivered to describe the color palette, typefaces, gradients, photography style and patterns.