La Banca
The transformation of a former, historic bank into a thriving restaurant, required a brand identity that could reflect old and new.

A former bank that was once located in this historic building in downtown Milton, WV, was under renovation to create a modern, Italian restaurant. The owners and architects carefully considered an historic renovation to keep much of the original character and features of the building, primarily the front door that is comprised of scrolling wrought iron. The main item on the menu would be wood fired pizza, baked in a fire engine red mosaic tiled oven, located in the center of the restaurant. As the new site was being constructed, we created the brand identity that was inspired by the wrought iron door and the red pattern from the pizza oven. The Italian name, “La Banca,” translates to “the bank.”