the associated press

Invision by The Associated Press

Owned by The Associated Press, Invision represents the world’s most high-profile entertainment and celebrity photographers who capture today’s hottest personalities.

As a new venture, Invison was seeking a brand identity. The solution: an identity that communicates the talent of Invison’s photographers who capture unique images from the inside. The idea of focusing in on a subject matter is suggested by the frame. The notch cut away from the frame is used as a navigational device to prompt messages in communications. A brand identity system was created and applied across digital and printed collateral and marketing materials.