Hi there! I’m Karin Loglisci, Principal and Creative Director of CreativeTable. With a passion for design, hospitality and service industries, and working with people, I started my business 9 years ago with a vision of creating brands that not only can be seen, but fully experienced; encouraging people to connect and collaborate. I work with clients all over the world and have built partnerships with talented, creative professionals who often work with me to deliver the best brand solutions and design experiences for our clients.
I began my “career” in branding and design at age four, when I was asked to do a drawing of my pre-school. The school had a very tall tower that was emphasized in my drawing, and a very long name. Rather than trying to fit the name onto the too-small piece of paper, I re-named it “Tower School”. The teachers and parents loved the name and it stuck… I was destined to go into branding!
From that day until as long as I can remember, I was always creating art. I studied art in high school and then went on to Carnegie-Mellon to major in fine arts. I was encouraged by my uncle who was a creative director, to take up design. I came to love design and the problem solving that came with it. At the same time, the other half of my family were restaurant owners. I loved watching my dad run the restaurant and be the star of the show—everyone knew him and he got to have fun at work! My dad’s job was about pleasing people—not so different from the purpose of design. Little did I know then how this exposure to my family’s restaurant and customer service would inform my career choices and lead me to do my most creative and fulfilling work. But I had some world traveling and experience building to do first!
I landed my first job in New York City at Siegel + Gale, a world-renowned branding agency where I learned how to be a designer in “real-world” situations. In the early 2000’s, after completing a Masters in Design Management at Pratt, I moved to London to work at MetaDesign, a hot, design agency that was attracting top clients and designers. It was here that I learned how to think as a strategic designer and manage client accounts.
In 2008, after living in London for nearly 10 years and having the opportunity to work for Futurebrand and Fitch Design, I was laid off during the financial crash and decided it was now time to go out on my own. I took this as a sign to move back to the US and started getting small project work which began to build; this encouraged me to start my own business, merging my skills and passion for design with my love and interest of hospitality and service-led businesses.
At the same time, I also completed a 2-year course at The Interior Design School in London, to build my credentials. My ambition was to combine interior design with graphics and branding.
Once I was back in the US, I was hired by Fig & Olive where I had the opportunity to work on the entire branded experience, from the logo, to the website, to the interiors. Since then I also had the opportunity to work with République LA, 212 Brewing Company, several restaurants in NY and CT, professional services firms including White & Case and Dentons, and retail clients including Nokia and Molton Brown.
I’m still growing my business and am constantly challenged with rewarding opportunities. My goal is to do great work for great people and brands, and to design and build meaningful experiences that people can use, remember and enjoy.