A well-established, Italian restaurant and bar in Westport, CT was seeking a renovation and interior design of its space. Conveniently located across the street from the commuter train to New York City, the potential was there to bring in new clientele from the City as well as the local area. The biggest challenge was to compete with a Mario Batali restaurant opening around the corner. The solution was not to compete but to carry out the tradition and reputation of Tarantino’s in a new way.
A fun, nostalgic atmosphere was created that mixed imagery and style of Italy and Hollywood from the 1960s. A retro, daring palette of purple, bright red, black and pale blue was used throughout the space; high-end white marble replaced the old wood top for the bar; existing furniture was re-upholstered and 1960s photography was used on the walls. A blackboard extended across the top of the bar lists specials as well as the train schedule.
The restaurant re-opened in December 2011 and in that year increased its business by 40%.