Working with Fitch Design in London, a VIP space was created for a launch event of Sony Bravia. The event was held in a piazza in a small town in Italy.
Sony’s brand message, “Believe in the smoothest picture ever” was communicated throughout the space using smooth and textured materials, slow and fast motion graphics across plasma screens, food, drink and music. Together these elements created a brand experience. The space was used for the event party and product display.