Dr. Ellen Marmur is a successful cosmetic dermatologist in New York who started her own practice in 2012. As with all start-ups, Dr. Marmur required a complete brand identity package: a logo; visual assets; messaging; a website; business collateral, promotional materials and interior design, including signage.
The brand was created from a strategic approach of reaching clients through a fresh, clean and reassuring look and feel. We used wholesome, natural images of people and the comforting, fresh images of nature. In addition, we introduced a lively palette of greens and patterns to stand out from competition. These palettes were also intended to work across packaging of skin care products.