Fig & Olive
From concept to completion we expanded a local brand across global locations.

PROJECT DETAILS
Fig & Olive restaurant was looking to strengthen its brand. With three restaurants in New York and new openings on the West coast, Fig & Olive’s exposure had increased three-fold. Its core message — Mediterranean cuisine and artisanal approach—needed to be translated across communications in a way that appeared down-to-earth and not over-marketed. Each restaurant had to stand on its own as well as be part of a larger offer. 

We began by developing a brand strategy and created a brand book that told the Fig & Olive story. Looking into its origins of the South of France, we created elements to tell the Fig & Olive story — messaging, clean design and enticing photography — all created a warm, inviting look and feel, and resonated with the interior architecture to create an overall consistent experience.

WHAT WE DID
Brand strategy 
Brand guidelines
Creative direction
Marketing communications
Menu design
Retail packaging
Social media
Web design
Writing