empire square group
Empire Square Group
Empire Square Group LLC is a boutique, private equity firm focused on investments in real estate and in high growth companies in the United States.
The partners of the firm were ready for a new brand identity to be created and implemented across all print and digital communications. This included revisiting and crafting the Firm's brand positioning, values and traits, a full visual identity system, a new website, marketing materials and reporting templates. We also created a private portal linked from the website and accessible on mobile devices. The portal is used by individual clients to view their own investments.
Finally, we created a robust brand guidelines document to describe usage of the brand identity and provided training for Empire's staff.
The creation of the brand identity was inspired by the concept of Empire's business offer being “the key to your world of direct real estate investments.”